Innovation not only can create new market segments but also it can break the heretofore “premium” pricing that sustainable products commanded in many markets. Having a long-term vision and commitment to a sustainable product positions an entrepreneurial firm to take advantage of a growing consumer segment: values-driven consumers. Pull strategies, by having the right sustainable product and leveraging social media, would find socially conscious consumers. (d) Lessons learned: Socially conscious consumption was now expanding beyond fast moving consumer goods. Additionally, government certification to produce more congregant/communal housing using engineered bamboo and modularity awaited confirmation of the stability of CUBO’s products through on-site inspection of consumer homes. New opportunities were presenting themselves, such as with resort owners. CUBO homes have a longer than expected wait time for delivery. CUBO has had both a significant number of inquiries and a significant number of orders. (c) Results achieved: Demand had outstripped supply. CUBO used social media to highlight its numerous awards in international home-building competitions and to target socially responsive consumers. Modularity reduced production costs not only because of economies of scale but also because a CUBO unit could be built off-site and assembled on the home site rather than in the traditional manner, which was completely on-site construction. Engineered bamboo treated the natural wood to produce a robust, termite-, and moisture-proof building material. (b) Action taken: Two central features of CUBO were their engineered bamboo construction and their modularity. Yet Earl and Zahra were convinced that there existed a socially responsible market in the Philippines if they could create a product that was sustainable and affordably priced. Housing was not often thought of as representing socially responsible consumption. CEO and co-founder, Earl Forlales, along with his co-founder and COO, Zahra Zanjani, were brainstorming how to fulfill their vision to provide dignified homes for Filipinos that were fast to build, using sustainable materials that were more affordable and could withstand the weather conditions in the Philippines. (CUBO) was a modular home developer located in the Philippines. Na daw.(a) Situated faced: CUBO Modular Inc. Tas nagtaas pa sila ng presyo at “sold out” Then yung flexible payments terms (you know, for regular pinoys to have “dignified and affordable housing”), nawala at biglang 50% dp if you want it done within a year, or full payment ata if you want it done ASAP. Bakit walang organic reviews? lahat ng mga natayo nila puro PR pieces lang or sa “backyard” in some rich person’s house. Tapos “sold out” na pero wala pang ACTUAL projects na natatayo. tignan niyo yung mga comments parang hindi sila nagrereply sa mga nagiinquire. Banner photos by Cris Tagupa on ) & Matthias Hiltner / CC BY 2.0įeeling ko scam yung cubo.Not enough Pinoy content? Check out all the other Filipino subreddits.We also welcome meetup announcements of other Filipino subreddits. We encourage you to organize meetups! (Just follow your local regulations about gatherings) Your meetup announcements here can be stickied, just ask the moderators. You are welcome to contribute to the wiki!.Feeling down? Need to talk to somebody? There are people who can help you.Need advice on birth control? We have a wiki page for this too.Please include your interests and whatever else you think is relevant so the community can make good suggestions. You are welcome to ask for travel advice. Travelling to the Philippines? Check our travel wiki.See the contributor guide for a more detailed explanation of our rules.No links to Facebook (post screenshots instead).Posts should be relevant to the Philippines.
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